Saipa Automotive Group

vision

• Value creation for all stakeholders

Mission

• Cooperate in enhancing society’s welfare through the production and supply of the quality, safe and environmentally friendly vehicles

Financial Perspective

• Value-added for shareholders

Customer Perspective

• Attracting the highest level of customer satisfaction for Iranian passenger cars by focusing on dimensional sectors (B, C, SUV/CUV) through the supply of affordable and quality products, in line with market expectations and with available sales and after sales services. (cost leadership)

Process Perspective

• Stable and coordinated supply chain
• Long term and two-sided communication with customers
• Product development in line with market expectations

Learning and growth perspective

• Agile and learner organization

Values

• Respect
• Commitment
• Innovation
• Trust