• Value creation for all stakeholders


  • Cooperate in enhancing society’s welfare through the production and supply of the quality, safe and environmentally friendly vehicles

Financial Perspective

  • Value-added for shareholders

Customer Perspective

  • Attracting the highest level of customer satisfaction for Iranian passenger cars by focusing on dimensional sectors (B, C, SUV/CUV) through the supply of affordable and quality products, in line with market expectations and with available sales and after sales services. (cost leadership)

Process Perspective

  • Stable and coordinated supply chain
  • Long term and two-sided communication with customers
  • Product development in line with market expectations

Learning and growth perspective

  • Agile and learner organization


  • Respect
  • Commitment
  • Innovation
  • Trust